Many fans celebrate the fact that each new Marvel release builds upon the last, linking every movie through shared plot lines and cameo appearances. Clearly, this is a strength of the Marvel Cinematic Universe and it's a key element that DC aim to emulate in their own releases, but this could also eventually become Marvels downfall later down the line. Marvel Studios are currently in the middle of Phase 2 and already, certain plot elements rely on the viewers knowledge of previous movies to make sense. What will that situation look like fourteen years down the line, at the end of Marvel's current projections? Will audiences need to have seen every single one of their releases in order to keep up? This would arguably be a great way to keep viewers coming back again and again to their films, but aside from the hardcore fans, will anyone still care by that point? This is a problem that comic books themselves have faced time and time again, as their continuity becomes more and more convoluted with the release of each new issue. Arriving late in the game may seem like a problem for DC, but arguably, this puts the company at a distinct advantage. For the first few releases at least, the back story of this new universe will be relatively simple in comparison to the Marvel canon, which is becoming more and more convoluted with each passing year. Of course, DC's universe will ultimately reach the same fate, but for audiences put off by Marvel's game plan, movies like Batman V Superman: Dawn of Justice and Wonder Woman will seem more approachable initially.