With the eleventh MCU film incoming this month (that includes The Incredible Hulk whether you like it or not), Marvel have managed to introduce a grand total of one compelling villain. Some have flirted with greatness, like Ronan The Accuser and Red Skull, and entire films have had their villainous intrigue hooked more on a feeling (like The Winter Soldier), but there's no-one who even vaguely troubles Loki for the top spot. The rest have been poorly written, under-developed and pantomimey - elements that held back both Ronan and Red Skull in fact - while some, like the Chitauri, the Dark Elves and the Frost Giants were nothing but cannon fodder. And yet Marvel are still praised for their work establishing a traditional binary moral universe.