In early 2012 New Yorkers were witness to a spectacle straight out of a superhero movie when several humans were spotted flying over the city. But they werent experiencing collective madness and it was in fact kind of superhero related: the clever campaign to promote Josh Tranks fantasy flick Chronicle in which a group of teens inherit extraordinary powers including the ability to fly. Another Thinkmodo brainchild, the flying people were actually remote-controlled airplanes pimped up to look like humans and though its impossible to say how many New Yorkers were duped by the campaign, videos of the stunt were shared online and Chronicle became the highest grossing film of its opening weekend.