A New Hope had the Death Star, Return Of The Jedi had the Death Star 2.0, and The Force Awakens has the Starkiller Base. It's an awesome name and all, but it doesn't really live up to the iconic quality of the previous fixtures, in part because we're not shown around much of it, and it just feels like retread: the same idea, but just bigger (because apparently nobody learned anything from the last two being destroyed). There's the clear desire to make it this iconic structure, but it really just seems "there" without much fanfare. While you can probably visualise the hallways and make-up of the Death Star, you probably won't be able to do the same for this base: it just doesn't feel like they put as much effort in to making it memorable. With it being destroyed at the end of the movie, hopefully Episodes VIII and IX won't just come up with yet another one.