Jared Leto sometimes operates under the pseudonym Bartholomew Cubbins. The name is inspired by a recurring character in the Dr. Seuss universe and is used when signing films and videos that Leto directs himself. After helming the music video for The Kill, a song by Thirty Seconds To Mars, Jared Leto explained that the reasons behind using the pseudonym was so that people were able to enjoy and experience the video without having any preconceived notions or distractions.