Choosing not to have the villain narrate the trailer took away some of the edge that Iron Man 3's packed, and while Guardians Of The Galaxy showed that being good-guy-centric could work for a trailer remarkably well, this wasn't that kind of trailer at all. For now the only shots of Cross were of him looking a bit upset within the walls of his company, and the sell that he's an arch-villain with designs on something "world-ending" are hard to take. Perhaps we'll get a second trailer that is more focused on the reason why Lang has to save the world, rather than why he is the one who has to be Ant-Man - which seems to have been the agenda here. That would definitely be a welcome direction, because right now this feels a little unevenly biased towards showing everyone Hank Pym's take on the situation (and despite it being Michael Douglas, Pym is like the third most important element here: it goes Lang, threat, Pym).