15 Dumbest Things In The Worst Summer Movie Season Ever

6. Not Releasing It Straight To Netflix - Popstar: Never Stop Never Stopping

Popstar: Never Stop Never Stopping was easily one of the summer's big surprises: The Lonely Island's pop music mockumentary skewered its targets with savage aplomb, and the result is one of the funniest movies of the year so far.

However, it also bombed at the box office, failing to recoup even half of its $20 million budget, and it's all the more distressing because this could've been easily avoided.

Why It's Dumb: Sure, The Lonely Island have hundreds of millions of YouTube hits, but the disposable attitude many people have to Internet content means that just because they enjoy your video, it doesn't mean they're necessarily going to see your movie in cinemas.

A mockumentary is always a tough sell for theatrical release as it stands, and therefore Popstar probably would've been a bigger success has the worldwide rights been sold to Netflix for a tidy sum.

Considering that Netflix recently paid $90 million to fund the R-rated Will Smith-starring fantasy vehicle Bright, throwing down $20-30 million for Popstar would be nothing more than a drop in the ocean. Add home video sales on top of this and you've got a modest success for sure.