20 Best Movie Taglines Of All Time

20. There’s Something About Mary

The tagline: ‘Love is in the hair.’

And you don’t need to go back too far to find a sleeper hit, for that’s what There’s Something About Mary was on its release in the summer of 1998. The Farrelly brothers’ gross-out comedy arrived in theatres with little fanfare and left with a massive $370 million as the highest-grossing comedy of the year.

The Farrellys hit the big time with Dumb And Dumber in 1994, and while follow-up Kingpin has since become a cherished cult classic it nosedived on release, barely making back its budget.

The director duo went all out for There’s Something About Mary but Cameron Diaz had reservations about the ‘special’ hair gel gag, fearing the implications for the film itself and her future career if the joke didn’t land.

Those fears were put to bed when, according to the Farrellys, the first test screening saw the audience “falling out of their seats into the aisles, literally into the aisles” when the moment in question occurred.