20 Things You Didn't Know About Teenage Mutant Ninja Turtles

4. Pizza Hut Spent $20 Million On A Marketing Campaign For The Movie

Hilariously, despite TMNT featuring a wealth of in-movie product placement for Domino's Pizza, that didn't stop a savvy Pizza Hut from realising that getting aboard the Turtles train was a smart call regardless.

And so, the pizza chain spent a whopping $20 million on a marketing campaign tie-in with the film across print, radio, and TV, which was almost certainly paid back countless times over during the movie's theatrical run.

Even so, that's an absolutely gigantic commitment to a product placement tie-in. For a relative comparison, Black & Decker agreed to pay Fox $20,000 to include one of the company's cordless power drills in the film - but that's a whole other story.