It's a tradition that the Bond movies are rife with product placement, because of course, what company wouldn't want their products associated with one of the most enduring icons in all of entertainment? That said, it's still thoroughly distracting every time it shows up, namely the close-ups of Bond's Omega watch (not a Rolex, remember), and of course, there has to be a scene where he's drinking a Heineken beer. At least the car placements feel much more organic to what James Bond is considering that car chases are the bread and butter of the franchise, but the rest is always going to be at least a little cringe-worthy. At least there's no actual dialogue devoted to it this time (looking at you, Casino Royale).