5 Reason Why Disney Fans Are Delighted Bob Iger Has Returned

5. Iger's Past Tenure Saw Huge Growth

In Iger's first 15 years in charge of the Disney the company underwent a period of huge growth.

Iger was at the forefront of acquisitions of Disney's biggest franchises. He took the lead in bringing Pixar, Fox, Star Wars and Marvel into the Disney catalogue. Disney+ was another product brought under Iger, which was probably only possible due to the acquirement of the content procured in those past dealings. Iger's time in management also saw the building of Shanghai Disney and Star Wars: Galaxy's Edge within the parks.

Many fans have voiced concern as to Chapek's strategy. Star Wars and Marvel have certainly had a change in direction since he took the top job. Theme park fans in particular have lamented at his approach to pricing and initiatives.

Chapek's time in charge also coincided with huge outside factors. The pandemic and fears of a recession have helped play their part in Disney surprising investors with underperforming numbers. The markets also became spooked when Chapek announced the company would be forced to make cuts, including to staff numbers.

Since the announced return of Iger, the markets have already responded favourably to the news. Could Iger's second time in the role also focus on growth opportunities rather than cuts.