This poster shows our heroes running away from the challenge they must face, often with a look of panic, other times showing a brave, daring expression. Main plot elements are established, as the characters are usually running from a villain or explosive situation, and the design focuses on the ensemble as a whole; giving us a glimpse at who's who and what sort of characteristics they bring to the story (for example, some characters may look panicked, whereas one actually looks excited to be in the current predicament). This poster shows that there will be enough fun and action for the whole family and displays a bit of how the film will raise the stakes.