James Bond, Im looking at you, you promiscuous psychopath. The amount of product placement in the recent Bond films might as well feature him carrying his gadgets in a Tesco carrier bag and pointing at the names of the restaurant hes eating in. As a result of those (some might say) cynical marketing relationships, most Bond films have tie-in adverts, which often screen before the very same film carrying messages like: Look at this, its James Bonds watch, the one in the film youre about to see that shoots plasma beams so he can ward off a bear. You could buy this if you wanted. You probably should. Tip to avoid spoilers: Turn up late to the cinema. Oh, and never buy anything ever again.