8 Most Genius Moments In Deadpool's Marketing Campaign

By Josh Wilding /

3. The Trailer Teaser

If there's one incredibly annoying habit movie studios have gotten into in recent years, it's trailer teasers. Rather than just announcing a premiere date for a highly anticipated new trailer, many of them find it necessary to sometimes spend days releasing three or four second snippets which end up making watching the whole thing a hell of a lot less exciting. As you might expect though, Deadpool's trailer teaser was a lot more unique than most. In the video, Reynolds provides a voiceover which seems him make fun of what Fox did to the character in X-Men Origins: Wolverine, drop an F-Bomb, take the piss out of himself (he's a five time Academy Award viewer, you see), and even drop a fun line about blowing out everyone's sphincter with the full-length trailer. Smart, funny, and something different, the 44 second teaser racked up over 11 million views in the space of a couple of days. As tedious trailer teasers go, this was by far one of the best. God bless Fox, they even stuck a slightly different version of this message from Deadpool at the end of an extended Fantastic Four sneak peek (in which he promised the green-band trailer for those who go and see that movie), but not even this guy could save that trainwreck...