8 Movies That Blurred The Line Between Our World And Theirs

8. Prometheus

Acting as a sort-of-prequel to the Alien series (same universe, new mythos), Prometheus released in 2012 and proved to be a divisive entry in the franchise. Despite this, the marketing campaign that blazed its trail was inarguably a success.

During a TED conference in February 2012, a video was screened starring Guy Pierce as Peter Weyland, head of Prometheus' fictional Weyland Industries. It depicted a TED talk about the relationship between human and technological evolution, taking place in 2023. In collaboration with TED organisers, the video was made to appear exactly how they imagined their conferences would look in the year in which it was set.

Following this, a video was uploaded to the 'PrometheusNews' YouTube channel, promoting one of Weyland Industries' newest products: convincing humanoid artificial intelligence.

Played by a stellar Michael Fassbender, the A.I. featured was uncanny and the short itself brilliantly shot as an in-universe promo. While the movie's legacy may be in question ten years later, the team behind the marketing campaign did a fantastic job of creating material that served not just to promote but also expand the movie's universe and bring the future to the present.