8 Reasons Batman V Superman Is The Most Culturally Significant Movie Of 2016

4. It Became A Major Conversation Starter

As a film journalist, I spend a lot of time talking to people about movies, and it's from that shocking social reveal where my realisation about Batman V Superman came; in the past three evenings I've been out with different writers and every time the conversation rather swiftly wound up on Batman V Superman. In each case, it was very much a kicking of a movie that's down (I've not met a single person in the industry who liked it), but that shouldn't distract from how this movie refuses to die.

It's partly because it's notoriously bad, but that's not quite enough. There's dozens of bad major studio movies released each year. This one had the perfect mix of hype, caution, weight and scale to be a spectacular failure where there's just so much to unpack; the deep-set flaws, the misjudged adaptations, the effect on Suicide Squad and where the future of the DCEU will take us.

It has, essentially, become bigger than a movie, and the biggest irony in that is that it's our fault: despite hating it, we're actually making it so the film won't go away.