8 Reasons Wolverine Is The Most Disappointing Part Of X-Men: Apocalypse
8. It's The Continuation Of An Annoying Comic Trope
It's not just on film that Wolverine's a massive draw. After being first introduced as a one-shot villain for Hulk, he quickly became a defining part of the newly refreshed Giant Size X-Men. From there, it was just a snowball effect, with him rising above the original characters to become the series' massive icon.
It got to a point where the effect he had on an issues sales began to eclipse anyone else and, in an effort to capitalise that, there was a spate of offshoot comics where Logan would appear on a cover along with the disclaimer "Wolverine does not appear in this issue." That's right - to boost sales of random characters, Wolverine was called in to dupe unsuspecting readers.
That's very similar to the situation we have in cinemas. Yes, Wolverine is in the movie, so it's not blatant false advertising, but Hugh Jackman's only in the movie so he can get a prime-positioned place in the trailers; he's become essential to such a point where he's viewed as a key deciding factor for the audience. It's just as cynical on screen as it was in print.
If Fox really do believe it isn't even an X-Men movie without Jackman, they're going to have to switch tact soon given that the actor's citing Wolverine 3 as his final film. Maybe just replace him with Deadpool (he did well enough with just a Jackman mask).