Just as I was posting the piece on the Avatar world premiere tonight, I stumble across links to an embargo breaking review from the ridiculous critic "The Sneak" at the Sun and his masturbatory, childlike glee of reviewing films early, and the rather pompous, "look how easy I can break a contract and be smug about it" preview review from The Guardian. Both rubbed me the wrong way. The Sun for it's stupidity and The Guardian for it's arrogance.
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A stunning still from James Cameron's Avatar, opening next week around the world but screening for critics around the globe right now. Are contract embargoes worth the paper they are printed on? When will execs at 20th Century Fox, and other studios, do the right thing and ban highly read newspapers (though critically only a small % will care to read the film pieces) from seeing and reviewing such gigantically important movies before the embargo is lifted, and do the smaller websites/blogs such as OWF, who ALWAYS play by the rules and who never delve to such terrible lows a favour and send some exclusives our way for a change?