Much has been made about the bits weve seen of Lex Luthor so far. Hes a lot more flamboyant that people were expecting, and his characterization hasnt exactly lined up with the cold, calculating mastermind from the comics. So the concern is whether theyve drastically overhauled the character or if they just havent shown the real Luthor yet. A convincing theory is that hes operating with a public persona, much like Batman does with Bruce Wayne. Its possible that when hes in the open, he portrays himself as an eccentric, harmless businessman and then lets his real self out when no one is watching. The fact that most of the footage released of Lex features him at a very public event would seem to support this. Furthermore, the fictitious Forbes article about him makes it sounds like he's simply a modernized, youthful Luthor as opposed to a completely different character. He's a cunning businessman, raised by a ruthless father whose business skills and distrust of authority have rubbed off on him, even if he's taken LexCorp in a brand new direction. In the end, despite his detractors, Jesse Eisenberg is a very good actor so as long as the take on the character is solid he is more than likely to deliver a memorable villain.