Batman V Superman: 10 Mistakes It Made That Justice League Must Avoid

10. Spoiling The Movie With The Marketing

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As soon as the 'Doomsday' trailer dropped for Batman v Superman last December, it became gut-wrenchingly clear that Warner Bros' marketing team had just spoiled the third act of the movie. We all knew that Batman and Superman would team up to thwart a baddie at some point, and now that final threat had been unveiled - and sure enough, the film itself contained little to no surprises in terms of its broad story beats.

This is an issue that all movies must work to overcome, especially comic-book tentpoles like Justice League - it negatively impacts the reception of a movie come its release, and strips the story of tension, stakes or surprises. Justice League is a film that will rely heavily on action and spectacle, so blowing that load too soon would just make the film a little more... dull.

Moreover, movies like Batman v Superman and Justice League sell themselves - why show us so much? We're going to buy a ticket regardless! The footage we've seen from the latter has managed to dodge this issue so far, giving us the overall gist of the plot without revealing too many details, and that's exactly what the rest of the marketing campaign needs to do.