The Fantastic Four's origin story tends to vary. Originally, Reed Richards was simply an independently wealthy scientist who could fund his own ill-fated space voyage. In the Ultimate Fantastic Four reboot, which this film is drawing upon, it's a government initiative that facilitates the failed experiment that results in their powers. Here it looks like the private sector is behind the whole shebang, with Reg E Cathey's Dr Franklin Storm being told by a board of directors that in six years he has given them nothing. You can't blame them for being a little are they the stand in for the fans clamouring for trailers and pics for months?