Starting the promotion hype ridiculously early seems to be in vogue at the moment. These past few days we've seen teaser promotional stills and a production diary from Peter Jackson's The Hobbit (the first part of which isn't even out until December 2012), a teaser poster & trailer for The Dark Knight Rises that nearly crashed the internet yesterday (released July 20th, 2012) and now comes word of a full-length trailer for The Amazing Spider-Man (July 1st, 2012) that will be attached to select U.S. prints of Captain America: The First Avenger next week. All three of those movies are still filming but the studio's are still eager to please our unquenchable thirst for reveals on these most anticipated blockbusters. And after what happened yesterday with the early Batman trailer bootlegged leak, my advice to Sony would be to release a HQ Spider-Man trailer online first before a low-quality one is published online. I promise you the exclusivity on The Amazing Spider-Man trailer won't bring in much more revenue for Captain America and don't you want to promote your film in the best quality possible? Meanwhile, a better look at the front cover of this week's Entertainment Weekly has come through and a few quotes from inside the issue have leaked;
Four years after Spider-Man 3, starring Tobey Maguire, The Amazing Spider-Man promises to be a "more contemporary," "more gritty," and "more character-driven" look at the comic book hero. He's a hero the 27-year-old Garfield knows well. Growing up, "I related to Peter Parker so much because I felt like someone else inside," he says. "I loved the comic books and the animated TV series and I even dressed up as Spider-Man as a kid."
Adds Webb:
"Ultimately what this movie is about is a kid who grows up looking for his father and finds himself. And that's a Spider-Man story we haven't seen before."