Madame Web Review: 1 Up & 9 Downs
3. The Obnoxious Pepsi Product Placement
While you may not leave the movie wanting to know anything else about Madame Web, you'll surely be left craving a cold, thirst-quenching Pepsi. In the very least, PepsiCo absolutely got their money's worth with how aggressively Pepsi products are shoehorned into scenes throughout the film.
The two most egregious examples involve a baby shower scene where Cassie is shown holding a Pepsi can - logo strategically facing the camera, of course - and the final battle, which oh-so-naturally takes place on the roof of a Pepsi factory. Hell, the Pepsi sign on top of the building even plays a major role in the final fight.
It's embarrassingly on-the-nose even for the standards of creatively bankrupt blockbusters desperate to offset their production costs, and yet at least provides one of the film's few genuine laughs.