Ranking All The Marvel Cinematic Universe Franchises From Worst To Best
9. Hulk
Movies: The Incredible Hulk
Upcoming: None announced (or likely)
As a movie franchise, Hulk hasn't had the best ride. Bruce "David" Banner is a grandfather of superhero television care of the Bill Bixby/Lou Ferrigno series, but on screen there's only been Ang Lee's dour-and-befuddled Hulk and Louis Letterier's oh-so-generic The Incredible Hulk, the latter of which is the only standalone movie from the Green Goliath in the MCU. It's fine enough as a film and has a bunch of wider universe easter eggs, but is far and away the most readily skippable on a rewatch, especially given the recasting of the central role.
However, the lack of sequel is more down to rights than audience reception or profitability, with Universal still needing to sign off on standalone movies (although the tepid reaction to Incredible can't have helped).
Of course, things haven't been as shaky for Hulk as a character; since Mark Ruffalo took up the role he's become a nuanced fan favourite, the standout of both Avengers and an intriguing curiosity in Thor: Ragnarok, which will in some form adapt Planet Hulk. In fact, the future is bright for Hulk; in response to that popularity and the rights issues, Bruce Banner is becoming a supporting player in others' films.