Ranking The Super Bowl Movie Trailers From Worst To Best

10. Baywatch

It should be easy to promote a dumb, fun action comedy in the vein of the Jump Street movies, and yet nothing about this trailer was particularly exciting or funny. There is no stand-out moment, and it does not attempt to appeal to a wide audience, despite being the type of broad humour that should pack out cinemas this summer.

There are some lazy attempts at racial humour and some meat references that just don't land, and whilst the movie itself might be a lot of fun, this preview does little to show that. In comparison to the preview for The Fate of the Furious, this was a bust: perhaps the marketing team should have looked to how that film is being marketed- it will doubtlessly do very well.

No one is really the star of this trailer- The Rock doesn't get a chance to shine, we don't see enough of Zac Efron, and Alexandra Daddario isn't given anything to do. The trailer ends on a sour note, making another joke about patriotism that doesn't land and it is hard to imagine there will be a lot of new buzz generated off the back of this trailer.