Star Wars: Solo Super Bowl Trailer Reactions - 5 Ups & 2 Downs
1. It's A Trailer For A Trailer
The modern culture for extending the cinematic foreplay by having teasers and social media spots for trailers is not a welcome one, no matter how much it helps whip up the fandom.
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It's taking advantage of a group of excited people's willingness to positive spin something on behalf of the movie studio, and it's particularly poor when LucasFilm had to spend so much money to book an advertising slot for a trailer that is coming out in a matter of hours.
Why not give the occasion the content is deserves rather than this? Still, at least we know it's coming very soon.
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And now to the positives...