Suicide Squad: 12 Ways The Marketing Has Been Genius

12. The Placement In The DCEU Made It Fresh (No Matter What Happened With BvS)

It's very easy to view Suicide Squad as a DC parallel to Guardians Of The Galaxy; an unknown property with an August release that's risen to be a widely hyped behemoth before it's even out. And there certainly are things that are intentional, especially in the marketing - we'll get to it later, but Warner were 100% influenced by Marvel in those trailers.

The big difference is release placement; Guardians was Marvel Studios tenth film and came long after they'd proven themselves as a hit factory (allowing a more confident approach to the whole project, which really wasn't as risky as some expected). Suicide Squad, on the other hand, is only the third film in the DCEU and one that comes hot off the back of two classical superhero epics.

Regardless of whether Batman V Superman was a hit (the film was officially put on the slate when Dawn Of Justice was still over a year away), this set up Suicide Squad to be a palette cleanser from the off; remember summer 2016 already had Captain America 3 (strongly suspected to be Civil War) and X-Men: Apocalypse locked also. This is something that couldn't really be appreciated until now, with the release immintent, but if the film is indeed a hit, the release placement's part in it is essential.