20 Horror Movies That Weren't What Anyone Expected

20. Lee Cronin's The Mummy

Cinema has proven time and time again that branding is everything, but in the case of Lee Cronin's The Mummy the name property actually ended up cutting the other way.

In the lead up to its recent release, it was reported that Cronin's film suffered through tough test screenings due to many viewers believing that it was an entry into the Brendan Fraser-starring Mummy movies, and then being miffed that, no, Fraser was nowhere to be seen.

More to the point, Cronin's Mummy is an absolute sicko beast of a horror film while the Fraser Mummy movies are of course a far more accessible brand of action-adventure flick.

This perception continued to hound the film in the months and weeks prior to its release, unaided by the fact that most people have no earthly idea who Lee Cronin is.

Fans of Cronin's previous film Evil Dead Rise likely knew what they were getting into here, but outside of the dedicated horror fandom there were a great many casual moviegoers left impatiently waiting for Brendan Fraser to rock up.