20 Insane Upcoming Movies You Won't Believe Are Real

20. Matchbox: The Movie

Hollywood will try and turn anything into a movie, and for concrete proof of that look no closer than Matchbox: The Movie - Apple's new action-comedy based on Mattel's Matchbox car toys.

Matchbox: The Movie stars John Cena as Sean, a former soldier who reunites with his childhood friends, only for them all to be kidnapped and framed, forcing the group to team up in order to clear their names.

Let's be real - this sounds like a parody movie you'd briefly see in the background of another movie, and while it seems incredibly unlikely that anyone involved is going to take this one particularly seriously, as a cinematic branding exercise it seems almost self-parodyingly cynical.

After Barbie was a massive box office hit in 2023, Mattel promised to start developing films based on their other popular toy IPs, and Matchbox confirms it wasn't just a ton of hot air.

This isn't to say the film will be bad, but isn't it basically destined to be a generic action-comedy with a brand name listlessly slapped on it?