Most gamers can probably say they've bought a game that they haven't been fully satisfied with. If you only rent games, well, you can probably say you've rented a game that you haven't been fully satisfied with. Either way, dissatisfaction is not alien to gamers. We expect that all the games we want to play will be great. We tell ourselves they will be, because if they weren't, what would be the point in buying them? But let's face it, not every game can be great. If it's something we've spent our hard-earned money on, we don't want to admit to ourselves that we wasted money. So we tell ourselves what we bought is really good, even though we know it isn't. We try to pick out aspects of it that make it worthwhile to play. We prefer to stay in denial rather than succumb to the terrors of that $60 going down the toilet. Sure, you could return the game, but you know you won't get full price back since you already opened it, so why bother? Instead, you just pretend that you like it, and put it on the shelf to collect dust, preferably behind all the other games so you never have to look at it again.