The most obvious example here is Watch Dogs, but as that game revealed itself to be nothing more than a cut n' stick patchwork of established game ideas held together with the barest idea of originality (you could hack things!), it's Destiny's current existence that's the most egregious. Dropping a string of teasers for your game that alludes to a wider world is one thing, but when the developer diaries and interviews mention things like 'every gun having a story' or show off footage from a campaign cutscene that's nowhere to be found - as well as having TV ads that play as if Destiny has a Saints Row-style approach to combat and dialogue - it's just plain lying. Anyone who got stuck into Destiny knows it to be dull as dishwater in the exposition, with every other random word receiving a capital letter for the sake of some authority: "The Light has defeated Crota and shown the way for The Book to be revealed" does not for a gripping narrative make, and on top of that it all sounds incredibly pompous - far from the Led Zeppelin-backed advert that's been dominating screens of all sizes since launch. It's not like this approach to story hasn't been done before - Dark Souls' lore in particular likes to refrain from telling the player much of anything - but when you find out all the misdirection and smoke n' mirrors approach to plot is actually to sell you the story back in instalments, it's just insulting.