10 E3 Moments That Became Internet Memes

10. E3 2015 Ubisoft - Assassin's Creed Syndicate

Ubisoft have been accused of a great deal over the years. Re-using the same icon-strewn map system from game-to-game; having HUDs that make games too easy and generally making things too straightforward for gamers who are looking for a challenge.

During the 2015 interview between Aisha Tyler and an Assassin's Creed cosplayer however, the script was anything but easy. The clip tried to blend the contemporary with the historical - and Tyler straight up asks the super fan to create a meme on the spot whilst suggesting the rather absurd: "Guys with Rickets are hot?"

Needless to say, the moment didn't go down well and even Tyler exits the seat quite rapidly with a long "Uhhhh..." as if to signal to her employers: "What in the hell do I say next?!"