10 Features & Video Games That Could Have Saved The Wii U

10. Get The Branding, Marketing & Messaging Right, First Time

Ever actually seen the UK and US television ads launching the Wii U? The UK one is confusing and badly focused: no explanation of the swap from Wii Remote to gamepad when playing, an overbaked explanation of each game's use of the pad, and a slogan that didn't get the message across with the vague, "A whole new way to play!"

The US advert is way better. At least you can see a range of ways the Wii U pad is used and the shots of the TV are closer so the link between pad and TV are clearer to the average Joe or Jane. The slogan is slightly better: "How U will play next", and the shots of the family with Wii U remotes and a gamepad shows the actual integration of pad and remotes.

But the name itself was confusing. Was this a Wii add-on? Were you supposed to buy the gamepad separately and use it with the Wii and Wii U (if you bought one?).

If Nintendo distinguished it and called it the Wii 2 HD or something totally different, there'd be FAR less confusion among consumers.