10 Hottest Gaming Trends To Keep An Eye On

10. All-Digital Industry Events

It used to be at big events like E3 and Gamescom that the leading console manufacturers and game developers would show off what they have been working on, attempting to generate hype for upcoming releases.

But despite these events still being fairly popular, a few big players in the industry have found a way to bypass these events and create their own digital events.

Digital events like Nintendo Direct and State of Play offer a more flexible marketing strategy to Nintendo and PlayStation than traditional game conventions. Instead of rushing to complete trailers, or being embarrassed by turning up with very little to show, Nintendo and Playstation can announce a date for their own digital event whenever they are ready and people can watch them online.

This takes advantage of the large amount of people watching content online while also sublimely making them vigilant for the next event, as the dates could be announced at any time.

Nintendo Direct and State of Play have been well received by gamers and we could see similar events from other developers and publishers if they continue to stay popular. Whether they also mean the death of events like E3, remains to be seen.