10 Insanely Cool Ways Video Games Were Revealed

10. Halo 3: ODST's Poster - Destiny

"Destiny Awaits."

What did the cryptic text adorning a specific poster in Halo 3: ODST mean, exactly? Until Bungie announced its first brand-new IP in 2013 after parting ways with Microsoft, diddly squat. It may as well have been the unremarkable set dressing all had initially assumed it to be. 

Not long after ODST's release, fans had suspected that the Easter egg, which showed up in a handful of locations during the spin-off's runtime, was a teaser for something. Still, four years would pass until the studio, now independent, would deliver the final piece of the jigsaw and reveal Destiny (and another four years after that, until it would be released). 

There's not a cat in hell's chance that anyone could have put two and two together based on what little information was available at the time, of course, but it's a cute attempt at alternative marketing, nonetheless. 

Fun fact: when ODST was re-released as part of The Master Chief Collection in 2014, the poster's original slogan was replaced wholesale with the text "For Her" and the Traveller removed, likely for copyright reasons.