10 Most Controversial Video Game Marketing Campaigns Of All Time

4. Dante's Inferno Sparks A Christian Protest

The entirety of EA's "Sin to Win" marketing campaign for Dante's Inferno was an absolute disaster, but things really got out of hand when they staged a fake Christian protest against EA and the game itself.

Obviously, anything surrounding religion is an instantly touchy subject, and the misguided media stunt was criticised for being a blatant attempt to ruffle some feathers.

However, although it was clearly designed to push peoples' buttons, EA got more than they bargained for when the fake protest actually inspired a real Christian protest in response, which added even more negative coverage to the title.

That was a disaster, but EA's next "Sin to Win" campaign was just as bad, asking players to take pictures of "lusty acts" in order to win a "sinful night with two hot girls, a limo service and a [...] chest full of booty".

They just couldn't help themselves, and rode out the whole "Sin to Win" gimmick right up until the game's launch.