Consoles are trying. But everything the console market is trying to do with internet social playing and online worlds is already well established on the PC. It is a free choice on the PC too, you are not tied to a console, and can dictate your online experience yourself. PC gamers can make the social experience as active as they like, and the MMORPG market is a world in itself. Gaming at its best is a social experience, it has always has been, from the days of two players on the Super Nintendo to 2,000,000 players-plus now online in worlds made possible by the PC.