This is a relatively new one thats creeping up on us, mainly because of the strategys success in tap-and-drag games on phones and tablets. Theres one major difference though, its acceptable in those games as theyre free or cost a pound, and its only fair the developers should be allowed to make some more money other than by selling advertising space to phone companies and dating sites (and as an aside, why do dating sites keep targeting gamers? Thats a hideous stereotype). However, when you charge me £30-£40 for a game I expect it a)to be complete and b)not to try and pump more cash out of me like a chugger on speed. At this rate, its only a matter of time before our controllers have Chip and Pin slots in them.