9. Ubisoft Wasted Precious Time Promoting The Crew: Wild Run
Ubisoft took a few minutes of time out from their annual dance showcase to play a trailer for an expansion to last year's disastrous open-world racer The Crew, an off-road addition called Wild Run, due for release on November 17th. This would be all fine and dandy if people still played the game, but given how many other, more acclaimed properties the company could be focusing on, why even announce this one during the time-sensitive conference? Couldn't they just announce it during a livestream sidebar like everyone else does with their less-anticipated content?