8 Video Game Pre-Orders That Made You Say WHAT?!
8. Deus Ex Mankind Divided's "Augment Your Pre-Order" System
For a game all about improving the human body beyond it's natural limitations with cybernetic upgrades and augmentations, the pre-order system introduced by Square Enix for Deus Ex: Mankind Divided felt like trying to decipher code post lobotomy.
Just look at any of the images provided by Square Enix on what you could hope to get by pre-ordering and from where and tell me any of it makes sense. Easily the dumbest thing about all of the whole process was that Square Enix stated that the amount of pre-order content that would be gifted to players depended on how many people actually pre-ordered in the first place.
This lead to a huge backlash from consumers, pointing out that they were already doing the publisher a favour by pre-ordering at all, so locking content off and teasing them with potentially more was a terrible move.
Plus according to their wonderfully gold chart, no one single version of the game included every pre-order bonus, meaning it was literally impossible to get everything without multiple pre-order juggling, which is a feature precisely no-one wanted to do.
Thankfully the campaign was cancelled pretty shortly after.