E3 2018: 6 Major Improvements Each Company Must Make
6. Ubisoft - Where Were The Hosts?
The Canadian mega-developer arguably had the strongest showcase last year; Assassins Creed made its long-awaited return with Assassins Creed: Origins, those Raving Rabbids crossed over with Mario, and there was a slew of exciting new announcements topped off with the official word that a sequel to beloved cult game Beyond Good And Evil was a reality. It resulted with a round of applause that brought creator Michel Ancel to tears of joy.
Pretty spectacular stuff? Add to that, the conference lacked the studio's penchant for going off on awkward tangents (e.g. laser tag?). What was sadly missing though was a reliable anchor for the entire presentation - no, I’m not talking about Mr Caffeine.
Usually, the more humorous and slick approach to Ubisoft’s shows were hosted by the funny and charming presence of Joel McHale before Aisha Tyler ably picked it up afterwards. Yet, last year just the usual company men were monotonously following their teleprompters.
Sure, this was a minor peeve to have with a pretty strong show but the company's individual approach was an element that gave them a strong personality and unique tone from their competition.
Here’s hoping they keep all their strong points from last year but find someone to fill that void.