WWE 2K16 cover star Stone Cold Steve Austin is "happy" and "honoured" to be the focus of the game this year. He has posted several messages on his Twitter, all expressing just how much this new gig means to him. His role with 2K is way more than just his face being plastered on the game's front cover. The gig means so much to him because it is a multi faceted business opportunity. There's several aspects to the WWE 2K16 Stone Cold Steve Austin deal that will be discussed in this feature. The fan reaction so far to his cover role has been very positive. 2K also released a short promotional video, which had Austin digging up his old championship belt in a Texas field. That video has also gone down very well with fans, with some conspiracy theorists even suggesting that it was a clue to a potential Austin WrestleMania 32 return. That theory will be examined inside this feature. As for WWE, the 2K deal has been linked very closely to them in the last two years, with 2K14 and 2K15 feature stars Ultimate Warrior and Sting having big WWE roles off the back of their 2K involvment. There's several 2K and WWE implications to consider as Stone Cold Steve Austin opens a can of whupass all over WWE 2K16.