10 Best Music Videos Of 2016

10. Kendrick Lamar - God Is Gangsta

Straight off the back of one of the most stunning accomplishments in hip-hop history, Kendrick Lamar released a music video not for one song from To Pimp A Butterfly, but two. God Is Gangsta is a short, seven minute video which presents tracks U and For Sale? back to back.

Despite appearing in the same video, the clips for each track are strikingly different. U's video is directed by Jack Bergert of Psycho Films. In it, Kendrick is seen screaming his head off, brandishing a bottle of alcohol while slowly descending into madness. The video is hazy and intimate; it feels like we're glimpsing a vulnerable moment we shouldn't be.

This is in stark contrast to For Sale?, directed by PANAMAERA and shot in Paris at the Le Silencio club. While U was totally minimal, For Sale? sees Kendrick wander through a club of half-naked women interspersed with shots of his adult baptism. The colour of the club scenes - a deep, sexual red - overwhelms the cool blue of the baptistryl pool.