10 Greatest Rock Music Videos Of The 1990s

10. Nirvana - In Bloom

The breakthrough single for the grunge legends, “Smells Like Teen Spirit”, had a bare bones video that quickly conveyed the key essence of Nirvana. Three guys in a grotty venue, playing this amazing new music that sent the kids wild.

For the final single, “In Bloom”, they took a different tact, instead highlighting the band’s oft-overlooked sense of humour. The band appears on a fake ‘50s variety show, dressed in ill fitting period clothing, with Cobain, one of the era’s great heartthrobs, in full nerd garb complete with swept over haircut and bottleneck specs.

It’s an effort to play down the messiah treatment the guys were getting at the time, and while the fans only took Nirvana more seriously as time went on, the video itself is a blast. Cobain insisted director Kevin Kerslake used period-appropriate cameras, and it looks the business.

In due course, the trio strip off their dork outfits and trash the stage - they could only keep up the act for so long - but the point was clear: there’s much more to Nirvana than just doom and gloom.