10 Musicians Whose Careers Were Destroyed By Just One Song

10. UOENO — Rick Ross

As rap fans can attest, there was a period circa 2010-2014 when Rick Ross was everywhere.

The Maybach Music Group rapper seemed all but unstoppable, racking up a string of massive hits with his albums Teflon Don and God Forgives, I Don’t. Glitzy over-the-top records, the albums and their many hits saw Ross’ larger-than-life persona merge the corny excess of glam rap with the ludicrous braggadocio of gangsta rap, reviving both sub genres at once.

The BMF rapper was near the top of the rap pantheon. Amongst the most broadly popular performers in the genre, Ross looked set to become a mainstream hitmaker alongside the likes of TI and Future, a name as recognizable to casual music fans as the likes of Kanye, Lil Wayne, and Jay Z.

Then he dropped UOENO.

A hit in 2013, the song brought together artists across Ross’ MMG label to rap about sex, drugs, clubbing… and in Ross’ verse, to make a glaringly tasteless reference to date rape. Whilst Ross later apologized for reference “slipping molly” into his date’s champagne, the damage was done. Clothing label Reebook soon dropped his endorsement, and the rapper never returned to his 2013 heights in the years since.