At the beginning of this year, Ellie fronted a fitness app for Nike, encouraging users to try out the fitness regime she herself dotes on. She tries to run six miles a day, and has been praised in magazines and newspapers for being one of the more publicly healthy celebrities. "When I first started training and it became obvious that I was into fitness, it was quite frowned upon especially by music critics. Mocked is quite a strong word, but people would often review my music and add in the fact I was into fitness, which I found a bit weird and quite unfair." Still, Goulding has never looked or felt better, so obviously her continuous love for staying fit is paying off.