One of Pixie's early demo recordings caught the ear of producer L.A. Reid, who signed her to Island Def Jam Records when she was just 15 years old. However, songs posted to her MySpace page began drawing even more industry attention, and a bidding war ensued. Lott ultimately left Island, partnering instead with Mercury in the UK and Interscope in the United States. She also signed a publishing deal, as a songwriter, with Sony/ATV Music Publishing in December 2007, while writing and recording tracks for her album Turn It Up.