Madonna was never one to shy away from using sex to sell her records, during the 80's and 90' she arguably used sex to promote herself better than anyone, but 'Justify My Love' holds the honour of being one of the most, if not the most, controversial songs of Madonna's fornication-obsessed career. Featuring such statements as "I'm open and ready, For you to justify my love" (steady on Madge), the accompanying, sexually explicit, video caused further controversy. Justify my Love is a certified 'cause célèbre' of the pop world.