Lipton Drink Positive Challenge With Lady Antebellum
Lipton have launched a "Drink Positive" campaign, starring American country pop group Lady Antebellum.
Lipton have launched a "Drink Positive" campaign, starring American country pop group Lady Antebellum. Lipton have created a series of videos to discover which band member knows the most about the others. Lady A's Charles, Hillary and Dave take part in the Drink Positive Challenge, featuring questions like "What is my favourite Lipton tea flavor to bring on the road?".
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"Lipton and Lady Antebellum share a positive and approachable style, and we're excited to come together in a big way this year," says Marc Hanson, Director on Lipton. "This multi-faceted partnership will provide consumers with new ways to interact with the band and Lipton this summer."The campaign offers fans the chance to meet Lady Antebellum in Nashville by liking Lipton Iced Tea on Facebook. For more info check out one of the video clips below.