They may not be the same shape, but the color scheme is almost 100% identical (and that's not even mentioning that the designers have a line through going through the center). If the colors were at least swapped, it would be easy to just call this a funny coincidence, but there are just too many similarities for us to ignore. To be fair, Pepsi doesn't use this logo any longer, but they are exempt from blame due to the art of "dibs." Pepsi had this iconic logo for quite a long time, while someone at Auto Trader was clearly impressed with how it worked for them.